: Handbook On E-Marketing For Tourism Destinations: Fully Revised And Extended Version 3.0

ISBN : #9284415748 | Date : 2014-04-08

Description :

PDF-755dc | The fully updated and extended edition of the ETC/UNWTO Handbook on E-Marketing for Tourism Destinations presents a comprehensive overview of the continuously changing environment of e-marketing in the tourism sector. This handbook covers all essential aspects of an e-marketing strategy including strategic planning, branding measures, content-building, search engine optimization, e-commerce and em… Handbook On E-Marketing For Tourism Destinations: Fully Revised And Extended Version 3.0

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